IDENTIFICATION AND PRIORITIZATION OF THE EFFECTIVE FACTORS ON THE CHOICE OF OPTIMAL MARKETING STRATEGY IN RECESSION SITUATIONS USING FUZZY AND GROUP ANALYTIC HIERARCHY PROCESS

Identification and prioritization of the effective factors on the choice of optimal marketing strategy in recession situations using fuzzy and Group Analytic Hierarchy Process

It is obvious that recession situation leads to demands reduction.Therefore, companies encounter challenges and weak businesses are disappeared and resistant and strength companies remain.In this situation considering the marketing department especially marketing strategy play a significant role.There are many marketing strategies.Companies use the

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Using t-Student and U-Mann-Whitney tests to identify differences in the study of the impact of the Covid 19 pandemic in online education in schools

The pandemic has represented an extraordinary time similar to natural calamities that radically transformed the way of society had to function.Freedom of movement but also physical ONE BERRY proximity were restricted, proportional to the danger to the health of the population.In this context, solutions had to be established for the continuation of

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